Referral and Repeat Business
Most agents understand there is nothing better then "Word-of-Mouth" marketing. It's important to capitalize on the positive relationships from your existing clients to generate new leads. Agents have been sending their Agent Video Profiles to their existing customer base to reinforce the positive relationship they already enjoy. This strengthens the relationship and leads to a greater amount of referral business.
Generating New Listings
Real Estate is a Relationship business. You have to successfully build relationships in order to generate business. When building that relationship, there is a natural progression that takes place:
1) You have to get in front of a potential client
2) You have to sell yourself, your services, your experience, and your personality
3) You have to gain their trust
4) You finally win the chance to serve them
This process can take a large amount of time and effort. This process comes down to a numbers game. The more people you can meet and get in front of, the greater your chances are in gaining new clients. But, you only have so many hours in the day to be prospecting for new clients. That's why the Video Business Cards are becoming so successful! They eliminate the first two steps and allow you to get in front of hundreds of potential customers, sell yourself and your services, and build a connection...all without you ever saying a word or wasting a minute in your busy day!
FSBO Strategy
Generating listings from FSBO's requires possessing a smart strategy to differentiate yourself from the other agents who are knocking on the same door. The competition in this market is huge and you need to stand out against the rest. Leaving your Agent Video Profile on Business Card CD-ROM with the owners will leave a lasting impression by allowing you to introduce and sell yourself without having to say a word. All they have to do is pop your Video Business Card in their computer and learn about everything you have to offer...and you didn't even have to waste a breath!
Expired Listing Strategy
Just like the FSBO opportunities, you can generate a ton of listings by possessing a smart strategy to differentiate yourself from the other agents who are interested in the same expired listing. The owners of these homes might be disappointed with their existing agent and might be looking for a change. Leaving your Agent Video Profile on Business Card CD-ROM with the owners will leave a lasting impression by allowing you to introduce and sell yourself without having to say a word. All they have to do is pop your Video Business Card in their computer and learn about everything you have to offer...and you didn't even have to waste a breath!
First-time Home Buyers
The First-time Home Buyer market is becoming a very profitable market to be involved with. Younger individuals and couples are moving into the market place at record levels. Having a successful strategy when pursuing this market segment is a must-have in order to gain business from this lucrative market. This generation is extremely technology-oriented and demands the same from their agents. Presenting a professional and tech-savvy image is easily accomplished with the use of Agent Video Profiles on Business Card CD-ROM.
Open House
Chances are you have already had the opportunity to meet several prospects as they toured one of your open houses. With so many people touring the home, you don't have the time to firmly establish a connection or go over your many services. Hand a Video Business Card to each person that walks through your open house so that they can learn all about you in their own time. The connection that is established and the professional image that is presented will lead to a great amount of call-backs.
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